The meta robots is one of the tags that those who deal with SEO must know , because it is a command that is often indispensable to give a precise indication to the search engine that must index and subsequently position a web page. to discriminate between Google and search When talking engines in general, we will see the reason for this clarification below. Let’s understand better the function and peculiarities of this tag which could cause problems if used improperly. Studio Samo Pro Mini degree Meta tag robots: what is it and why is it used? The robots meta tag is a string of code that is inserted into an HTML page to communicate to search engine crawlers information regarding the storage and management of the content present on the page itself.
Through this official Google command it is possible
To say or at least suggest the Canada Mobile Database behavior that the software must have when it comes to “reading” the page and which must establish whether it can be indexed. The robots meta tag is used to not let search engines act freely when they put websites When talking under their digital magnifying glasses. For example, it is necessary if you want a page not to be indexed, but it is also useful for managing the meta description or links of the page. It is important not to confuse the robots meta tag with robots.txt .
The latter is a real text file that opens
Closes access to a page or a Brazil WhatsApp Number List site resource for crawlers. So it is not a string of HTML code comparable to a tag. Meta name robots and content: syntax and functions . The robots meta tag can be inserted in the head of the. HTML page and must have When talking a precise syntax composed of the “name” and “content” attributes. The best way to understand how the code string is composed is to show. The examples published by Google in the developers section. With this command you tell the crawlers of all search engines not to insert. The page into the SERP . It’s time to explain better why this tag can be used to . “Speak” to search engine analysis software in general or to communicate specifically with one of them.
Optimizing and revising the site from a graphic point of view. In this case, are necessary activities to . Make sure that it is found by the user when he searches for the brand. The company, the products on the search engine Show users a consistent corporate image and tone of voice Give The promotional continuity to the customer journey Facilitate conversions The site is ugly and communicates neglect Arriving in front of a company headquarters or a shop window and seeing ruined walls, obsolete technologies, confusion conveys a feeling of neglect that can taint the judgment on the reliability and quality of the products.
The website or e-commerce can give
The same negative sensations USA Mobile Number Database and undermine out outside of it. Think of a paid ad on Google that you have taken care of in detail The promotional and spent money on which, however, leads to an amateur-looking e-commerce site. Even with 50% discounts on very high quality products, you probably won’t get the results you expected. Therefore, not only must your digital platform have all the technical characteristics necessary to position it excellently in SERP, but it must also satisfy the eye of the potential customer , capturing his attention through layouts that are as beautiful as they are functional .
What it is and how to use it for SEO Meta robots
are not humanoid machines Australia WhatsApp Number List straight out of cartoons, but commands necessary for technical SEO. Find out how they affect the indexing and ranking of a website. Luca Lanzoni Written by Luca Lanzoni Meta robots. What it is and how to use it for SEO Content index . Meta tag robots: what is it and why is it used? Meta name robots and content syntax and functions X robots tag: what is it. Main HTML robot commands Meta noindex . Meta nofollow Meta none Meta noarchive Meta noimageindex . Meta nosnippet Do you understand why SEO cannot do without meta robots.
An entrepreneur should have a trusted digital agency or at least a person who knows web marketing well , if he wants to have a company website or e-commerce that is always ready to face the new challenges launched by Google and its partners. Competitors overtake you in SERP The protagonists of the game being played in SERP are not only your site or e-commerce and the search engine algorithm, but also your competitors , old and new, who aim to conquer the same target of users as you. .
Studio Samo Pro Mini degree It is very important
Monitor the positioning of competitors Poland Phone Number List and the performance . Of your digital platform, so as to take immediate action when you are overtaken on the search engine for queries that affect your business. If organic visits and/or sales begin to decrease, it means that someone is doing better than you and, therefore, it may be time to do a partial or total restyling , which includes all the SEO activities necessary to regain lost ground. . You should never think that once a website has been created, with all the technical and stylistic trappings dictated by Google, it will remain in the good graces of the algorithm forever.
Not only is everything constantly changing in digital
Competition on the web is becoming Africa Phone Number increasingly difficult. And constant revisions are necessary to maintain the success achieved . A restyling from an SEO perspective for a new marketing strategy . The website continues to be one of the key elements of today’s marketing strategies. Whether digital or traditional. This is why the restyling of the site from an . SEO perspective of many marketing plans , for example those designed to increase brand awareness . Improve lead generation , rebrand, make an online shop more competitive. For a company, the site should be the digital . Headquarters that brings together all the activities implemented to. Promote the brand and products or to communicate effectively with customers, collaborators, stakeholders.
Studio Samo Pro Minidegree To restyle the website at the right time , obviously from an SEO perspective , you need to know and keep under control the variables that can suddenly transform it into an ineffective tool. It is written “site restyling” but reads “site optimization” The term “restyling” is commonly understood as the graphic restructuring of a web platform, but today it is not possible to think only in aesthetic terms when thinking about renovating a site or an e-commerce site . The appearance of the user interface affects the positioning of the site in SERP , because Google places great importance on UX user experience.
An extra second of waiting for a web page to
Load or content that is not Thailand Phone Number List positioned correctly can make the user run away and, consequently, also make the search engine SEO specialist is turn up its nose. This might be enough to understand why restyling and SEO must go hand in hand, but another thing needs to be evaluated: What value is a wonderful site that no one finds on the search engine? Optimizing is also essential to make the money invested in redesigning your platform work.
The search engine evolves
Your site cannot stay still Usually the Vietnam Phone Number List changes of Google. But also of other search engines, are announced well in advance. Precisely to give website owners the opportunity to adapt them to . The evolution of the algorithms. Waiting to lose SEO specialist is positions in SERP to request the intervention of an. Because it means having wasted time and . Continuing to lose money until the web pages are optimized to . Bring them back to the top of Google results. It is essential to always be updated on algorithm updates. But also on the small corrections . That search engines make to give increasingly better answers to . Users and promptly carry out the necessary interventions to continue to have a good ranking .
You cannot structure a digital marketing plan by thinking of clearly separating SMM and SEO, just think about how effective it is to use social media to push users to read an article published on the blog or the fact that links to social media are shown on each site . That’s not all. Through Social Media Marketing it is easier to identify trends, topics and user needs, which can become excellent ideas for creating optimized website texts or for structuring Content Marketing campaigns. SEO , on the other hand, increases the strategic value of the SMM by restoring certainty and coherence to the user who goes from a brand’s social page to search for it on the search engine.
Conclusions on SEO and other marketing channels
Just talk to digital marketing UAE Phone Number List professionals to find out how ” optimize ” is their favorite verb (and mine too). There are many other marketing activities that team up with SEO , but I believe that by reading the four examples included in this article you Competitors overtake can understand how it continues to be an essential methodology in digital communication. SEO website restyling: when is the time to do it? Unlike a diamond, a site is not forever. Sooner or later it will have to be “renovated”. The restyling must be done from an SEO perspective and, above all, at the right time.
I’ll explain it to you in the article
When and why? . Last update USA Phone Number List March 22 Reading time 3 minutes . Luca Lanzoni Written by Luca Lanzoni . SEO restyling Content index It is written “site restyling” but reads “site optimization”. The search engine evolves, your site cannot stay . Competitors overtake still perspective for a new marketing strategy. The site is ugly and communicates neglect. Sooner or later that day comes when someone. Almost always the boss, suddenly says: we have to redo the site, now! The reasons for the sudden awareness can be many, from purely personal ones to those justified by unequivocal data. Usually, when you feel the urge to do something it means you are late.
SEO and UX comes the new concept of Search Optimization or, to put it more quickly, SXO. To make navigation simple and functional it is necessary to build a logical site architecture , which allows the user to quickly understand how to find what he is looking for. A bad UX annoys the user but also the search engine, because the more a page is hidden in the site’s architecture, the greater the effort the crawler has to make to locate and evaluate it. Obviously SXO requires that websites be optimized for mobile devices , mobile first has been known for many years now , because we all browse on smartphones and expect to land on easily navigable pages.
UX and SEO go hand in hand even
When you need to improve Kuwait Phone Number List loading speed . A site that loads content slowly is not liked by users or Google. SEO and SEA: two acronyms for one purpose Site optimization and search engine advertising have a common starting point: the use of keywords. In addition to this shared foundation, SEO and SEA also agree on their primary purposes. Both digital marketing methodologies aim to drive traffic to a website . They are not competing tools at all, on the contrary they work synergistically to improve conversions, because.
SEO gives results in the medium long term
Does not require a budget beyond that Uk Phone Number List needed to implement and. Manage the activities SEA gives immediate results. But requires an advertising budget, in addition to that needed to implement and . Manage the activities Optimizing a site to make it appear among . Attracting the user, because SERP ads are often avoided. The reasoning is simple if I buy advertising to appear at . The top of the search engine for a certain keyword and position SEO friendly content for the same keyword. I have a greater chance of converting. : two connected worlds It might seem that what happens on Google stays on Google and what happens on social media stays on social media, but this is not the case at all.
The broad scope of SEO When a professional says Search Engine Optimization he means a series of operations useful for positioning web pages on Google’s SERP , but the influence of SEO goes beyond the search engine and the website. The wide scope of this fundamental digital marketing methodology is due to the ability to influence and be influenced by other marketing activities, which exploit various means of communication, from search engines to social media, from emails to blogs . All this tells us that an integrated marketing plan in which each channel supports the others is essential today, so as to improve the performance of a brand ‘s promotional campaigns and the experience of buyer personas .
Now it’s time to get specific and see how
SEO interacts with: Content Philippines Phone Number List and Inbound UX SEA Social Media SEO is essential for Content and Inbound Marketing We know that well-produced content can bring organic traffic to a site or blog, but it is not enough to be accurate in researching sources and writing. It is essential that the user can find them when searching online and this is where SEO comes into play. What happens if you create a Content Marketing or Inbound Marketing campaign without providing content optimization? Very simple: money is wasted, because the texts will not be positioned in the SERP or even indexed by the search engine.
We could say that the main function is to guide
Copywriters in producing Turkey Phone Number List content that answers the questions that people ask Google. The creation of any content to be published online should . Always be linked to search engine optimization. But companies often forget this fundamental detail and the two activities take divergent. Paths that lead nowhere. It helps identify topics that buyer personas are. Looking for It leads to the creation of comprehensive content that responds to user needs . It imposes the principle of the uniqueness of each content Increases competence. Authority, reliability of the site. According to the Google evaluation factor summarized in the acronym . EAT Expertise, Authoritativeness, Trustworthiness . SEO and UX come together in SXO User Experience has become a priority ranking factor and . Consequently today it is essential to optimize website and e-commerce. Pages to improve the experience of the user who explores them. Studio Samo Pro Mini degree From the union .
Go all in on an exact match domain Choosing a domain corresponding precisely to the keyword for which you wanted to climb the SERP was one of the most effective tricks of SEO specialists. I said it was. Google no longer likes this type of “site name” and could even inflict penalties on those who use one incorrectly. Having the valuable keywords in the URL is not in itself an error, but it should not confuse the user and certainly not the search engine robot . The exact match domain no longer gets you to the top of the SERP.
Google has understood that this parameter
Effective in understanding Switzerland Phone Number List whether the site’s contents are of quality and can answer questions that revolve around the keyword embedded in the URL as if it were an SEO diamond. It is good practice to choose a domain containing the brand , which is descriptive Despite the (if possible), short and easily .SEO in omnichannel digital marketing strategies Multi-channel marketing cannot do without SEO, because search engine optimization interacts with the majority of communication activities that take place online. In this article you will find 4 examples that explain my statement. Last update: March 25, 22 Reading time 4 minutes Luca Lanzoni Written by Luca Lanzoni.
SEO Omnichannel strategy Content index
The broad scope of SEO SEO is Thailand Phone Number List essential for. Content and Inbound Marketing SEO and UX come together in . SXO SEO and SEA two acronyms for one purpose . Social Media Marketing and Search Engine Optimization two connected worlds Conclusions on . SEO and other marketing channels Digital marketing today is made up of . Extremely specific activities that must communicate with each other within plans that exploit multiple communication channels. For this reason, Despite the when a company decides to collaborate with a web agency it hears about specialists and omnichannel marketing. who interact in a marketing plan and the proliferation of new media, what is the activity that continues to be fundamental for obtaining good results online? SEO . Studio Samo Pro Minidegree Let’s see how search engine optimization intervenes in omnichannel marketing strategies.
Studio Pro Mini degree It’s fine to write for the human reader, but without caring about the rules of who has to bring the content before his eyes. Repetitive and poor quality texts Never before has the old motto ” Content is King ” been as valid as it is today, because The latter was the search engine increasingly rewards the quality of the content Article spinning no longer works , i.e. the technique of quickly creating several articles on a single topic by changing only a few sentences and using synonyms, the reason is simple.
Google is able to compare two similar
Contents and understand that Sweden Phone Number List one is a copy of the other . Those who still use this method to obtain SEO benefits make two mistakes in the eyes of the search engine: Offers poor quality items He does not publish an original text Practically trying to take a shortcut The latter was leads to finishing last or even being disqualified from the race. To bring content to the SERP podium, the best solution is to dedicate time to its creation and, if necessary, to update it over time . Overly optimized anchor text.
The inclusion of internal links in the contents
Web pages is a feature of any good site Taiwan Phone Number List structure. Because carefully inserted links help improve the user experience . An anchor text can be generic, branded, naked. On image, partial match, exact match . , because the search engine . Currently this technique does not always provide benefits in terms of ranking . Especially if used excessively, because Google no longer . Likes over-The latter was optimized texts. Also in this case it is the naturalness of the anchor text that earns points. The words you click on to go to another content must make you understand the destination and give an answer to . The implicit query , they can no longer be taken out of context. A link must be useful to the user and underlined by text that is not yet forced.
You have to think of the old Google as a person with a hard grasp of understanding who had to repeat a concept many times to make him fully understand it. Legends (which are not that far from reality) say that in the early days of SEO, keywords were hidden within the texts of the web pages that you wanted to position by writing them in white on a white background. And the trick is said to have worked, to find texts with a lexicon so “mechanical” as to be almost incomprehensible to the human reader among the top places of the SERP .
Today’s Google has an enormous capacity for understanding
Compared to its ancestor and does Netherlands Mobile Number List not positively evaluate a text loaded with keywords, a bit like a person who can hear well and is annoyed by an interlocutor who obsessively reiterates a term. Keyword research is still important for SEO,Content written for content marketing and inbound marketing , but the result of the analysis must be used to better understand the user’s search intent and, consequently, to create content that responds exactly to it. The bottom line is: avoid keyword stuffing . We always have to go back in time, but without reaching the prehistory of optimization.
Forcing keywords into sentences is definitely
Copies now rarely write Switzerland Phone Number List things like “seo meaning is . Search engine optimization” to exploit the positioning power of the specific . Keyword “seo meaning”. The best practice for those who create content to position web pages on the search engine is to . Write in a natural way, trying to give quality information to . The user, in the most effective way possible. Content written for This does not mean that we can forget some fundamental principles of creating SEO Friendly content . For example the correct use of heading tags. Keywords, lists. We must always remember that in order for users to find. Therefore read the texts published on the site, they must first be recognized and evaluated by Google .
The best thing to do is create quality content that is consistent with your market niche and the needs of your buyer personas . The objectives of the blog posts should be brand awareness , the increase in organic traffic to be directed towards the product pages, and to increase turnover. You don’t have to give in to the temptation to continually write texts thinking that Google will like it. It is necessary to create a strategy for the creation of content , which follows keyword research, search intent and a precise editorial plan .
A carefully constructed blog can really benefit e-commerce
While an unorganized pile Argentina Phone Number List of articles does not provide benefits. SEO activities that are no longer useful: errors and solutions Do you know what obsolete and ineffective SEO techniques some people still use? Continue reading to discover them and to SEO consultants understand how to remedy any errors. Last updated: 12 November 21 Reading time 4 minutes Luca Lanzoni Written by Luca Lanzoni obsolete SEO activities Content index High density of keywords in the texts Content written for the search engine, not for the user Repetitive and poor quality texts Overly optimized anchor text Go all in on an exact match domain.
There is an aspect that is not always considered
Those who approach Sweden Phone Number List website optimization: SEO is constantly evolving. Digital marketing experts will think that . This statement is really banal, but I believe it is important to explain it . To entrepreneurs who are looking for this methodology. Both types of people need to know that you cannot rely on strategies . From a few years ago to obtain good SERP positions today. Studio Samo Pro Minidegree In this article we will see which . SEO activities SEO consultants are obsolete and, therefore. Can no longer be used to achieve marketing objectives. High density of keywords in the texts Once upon a time it was enough to identify key words linked to a topic and repeat them as much as possible in the text , but now this practice no longer gives any tangible advantage .
This golden rule does not only apply to blog articles and the company website, it applies above all to product pages that you would certainly like to see appear among the first results of the SERP. It doesn’t matter if the text is copied from that of a competitor ‘s e-commerce site, from the supplier’s site, from documents found online or from other pages of your shop, duplicating content is penalizing. Blog full of It’s hard work, but you have to take care of every text you publish on your e-commerce site and if you publish different pages of similar products , therefore with practically identical descriptions, you have to resort to technical expedients such as the no index, no follow , canonical meta tags
Presence of many useless web pages
An e-commerce that has been online for Latvia Phone Number List several years and/or has a frequent turnover of items can accumulate tens, hundreds, thousands of pages that no longer provide any advantage . This translates into a useless effort for Google, which spends part of the crawler ‘s time in unprofitable analysis. The waste of crawl budget is penalized , which is why SEO specialists increasingly suggest pruning of useless content. 6 Unintelligible (non-speaking) URLs URLs also make a difference in SEO. You cannot let this element be automatically generated with symbols and letters that form a string incomprehensible to the human eye.
One of the optimization best practices consists in creating talking URLs
What we can consider “web Spain Phone Number List addresses” that suggest the content of the pages. Talking URLs must be consistent with the keywords and content that will appear before the eyes of users. If a person looks at the URL and understands exactly where they are. Blog full of going, they will feel more confident while browsing. You could say that this is also a small piece in the UX mosaic. Specialists often suggest inserting a blog into e-commerce . So as to attract that target audience that is still looking for. Information about the products services you sell or the world around them. Opening a blog, however, does not mean having to fill it by constantly writing articles on the most varied topics.
