There is no large-scale brand advertising throughout the city. During the testing phase, the price per wire in the “Dental” direction is 2048 RUR, and in the “X-ray” direction the price is 510 RUR. The average CPC is 79.5₽. The Call tracking shows Callibri report analyzes calls to determine the quality of requests without feedback from sales and looks for things that need tweaking. Snippet from EZHL’s Unified Lead Log report shows the key queries that brought customers to the site and also includes call logs. The distribution of requests during the first three months is as follows: 84.02% – phone calls, 15.98% – applications.
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