Start promoting with narrower product categories and low-frequency keys, expanding the semantics further. Development of website structure Create a website structure based on the semantic core (SC) The volumetric structure of the site is one of the features of online store promotion. of the collected semantic core. The hierarchy of pages is developed on the basis The hierarchy of pages is developed on the basis Landing pages should be created for all types of requests: the most general (high-frequency) queries should lead to the main page or section .
This approach will help bring the target
The most accurate (low-frequency) ones – to product Special Data pages or subcategories (depending on the case). audience to the site. Do not forget that the structure should be logical, intuitive, and the content should not be duplicated in different sections. Don’t nest too much Ideally, the user should be able to get to any product in 2-3 clicks. Too much nesting negatively affects the usability of the site. Expand your product range When promoting an online store, the product range is of great importance.
If you have products for sale
A site with a wider range of products is more likely to ICTP conference 2017 satisfy the user’s needs. Create more product cards by combining different characteristics – color, type, important technical indicators (memory capacity, power), material, etc. For example, having one smartphone model in the assortment, presented in three different colors and with three memory capacity options, we can get 9 different positions. that are not always in stock, create cards for them (if they do not exist).
