Make sure Google plays lazy-loading content correctly, otherwise the pages of your website will load in half. The future is of Videos The relationship The State of Video Marketing 2020 Wyzowl revealed that ’ 87% Eyes on Artificial of those who had set up a video marketing strategy for their site had significantly increased web traffic, while ’ 81% noted that the videos extended visitors’ time to stay on each page. User side, 74% of respondents said they had purchased a product or service only after watching a corporate video.
Optimization of images
Video marketing has been a trend for Jamaica WhatsApp Number List some years, but will continue to grow in 2021 and will continue to do so in the future: according to Cisco, the videos will soon surpass all other content in terms of consumption. And those who deal with SEO just have to participate in this great revolution and implement a Eyes on Artificial video content strategy as soon as possible, as Google has recently included them in the featured snippet. How to optimize video content? Here are 3 tips: Studio Samo Pro Minidegree Mobile-first: the video must be mobile friendly, and here Google Search Console can help you, as we saw in the first paragraph. Keywork research: as you would do with a blog article or a web page, even to optimize a video with an SEO perspective it is necessary to carry out a keyword search.
Trend SEO the future of SEO
After identifying the keywords, we Australia Phone Number List will evaluate Eyes on Artificial their search volume and competitiveness with a keyword search tool. Voice transcription: inserting a speech transcript is also useful for both ’indexing – the Google bot manages to better understand the video content transcribed – both to the user who can play the video without disturbing those around him. Optimization of images In the future, images are expected to guide users to purchase, for this reason it is good to take care of SEO optimization.
The universe SEO it is always on the move, those who optimize web content for search engines know it well. Know i Trend SEO 2021 it is essential, especially if we consider that today 70% -80% of web traffic passes from organic research results – and 28% of these visits generate one conversion. A truly effective SEO strategy not only follows the latest SEO trends, but manages to handle them carefully and rides those that will assert themselves in the future.
Mobile first, more and more
Studio samo pro minidegree here Ivory Coast WhatsApp Number List are 5 trend seo 2021 flagship to . Climb the serp now and for a long time. Seo for voice search voice research is a very .Relevant trend seo 2021 because it is destined to take on .More and more. The forecasts, in fact, are clear: by 2022 more .Than 55% of families will have a smart speaker at home such as alexa.Siri or google assistant. To optimize content for the voice search. We have to think about how we would look verbally for what we need on the web. We usually use long sentences for voice research, while when we .Type the query in the search bar we are more concise.The advice is therefore to choose long tail keyword for voice search and discard dry keywords.
The future is of Videos
An example? If you are writing UK Email List an article about how to make a blog up WordPress, choose the keyword “ how to open a blog on WordPress ” rather than “ open WordPress blog ”. Mobile first, more and more By 2025 more than 70% of users will surf exclusively from smartphones. It is no coincidence that one of the main factors of ranking Google is precisely the usability of the mobile version of the websites. SEO caregivers should optimize mobile first, under penalty of exclusion from SERP now and in the future most likely mobile only. How to do? With Google Search Console you can evaluate the Usability report on mobile devices and inspect the URL to verify that Google correctly scans it. Then there is the issue of lazy-loading, those contents that are not automatically loaded when the page is launched, but require the user to click.
Prevent the indexing of resources While the meta directives they can work as well as robots.txt in preventing pages from being indexed, they don’t work well for multimedia resources such as images and PDF files. This is where robots.txt comes into play. You can always check how many web pages you have indexed in Google Search Console. If the number is exactly what you want to index, there is no need to worry. But if not, then there is a need to create a robots.txt file for your site. To read: Google Search Console: a practical guide for those who start SEO best practices Make sure you don’t block any content or section of your site that you want to crawl.
Do not use the robots file to prevent
Sensitive data from Italy WhatsApp Number List appearing in the results of SERP. If you really want to block your page from the search results, use a different method, such as the noindex meta directive or Tools and protection with password. If you edit the file and want to update it faster than it is, you can send the URL /robots.txt to Google. Robots.txt vs. meta-robot vs. x-robot What is the difference between these three types of directive robots? Simply, robots.txt is the actual text file, while meta and x-robots are meta directive. Robots.txt determines the crawl behavior of the website or management at the website level. I goal is him x-robot they can determine the indexing behavior at the single page level
None link equity it can be passed from
The blocked page to the USA Email List destination of the link. Some search engines have multiple crawlers. For example, Google uses Googlebot-Image for searching for images e Googlebot for organic research. Most crawlers from the same search engine follow the same rules, so there is no need to define rules for each of the multiple Tools and crawlers of a search engine. Make your robots file easy to find. While you can place it in any root directory on your website, we recommend that you put it at and write it in lowercase to increase your odds. The robots file is sensitive houses. So be sure to use a lowercase “ r ” in the file name. A search engine will cache the contents of robots.txt, but usually updates the cached content at least once a day.
We recommend that you indicate the location of any sitemaps linked to this domain at the bottom of the robots file. They include: User-agent: The specific web crawler to which the – crawler instructions are usually provided is a search engine. If you have such pages, you can use the robots.txt file to block them from search engine crawlers and bots. Maximize the crawl budget If you have difficulty indexing all your pages, you may have a problem with budget. By blocking insignificant pages from the robots file, Googlebot can spend more than crawl budget on the pages that essentially count.
The directive instructs
the user-agent not to crawl a Israel WhatsApp Number List certain URL. Frequent cases of Note that only one line “ Disallow: ” is allowed for each URL. Sitemap: Used to recall the location of any XML sitemap linked to this URL. Tip: This directive is only supported by Ask, Bing, Google and Yahoo. Crawl-delay: It refers to the number of seconds a crawler should wait before loading and crawling the contents of the page. Tip: Googlebot does not recognize this rule. To read: 40 alternative search engines to Google Pattern-matching
When it comes to allowing or blocking exact URLs
Quite complex as they allow the use of Thailand Email List pattern-matching to . Frequent cases of cover a number of possible URL options. These two characters are the dollar sign ($) and l ’asterisk (*). The ($) corresponds to the end of the URL and (*) is a wildcard character that represents any sequence of characters. Google provides “Create a robots.txt file” an extensive list of possible syntaxes and examples of syntax that correspond to the models. Where to put robots.txt? For example, to check the crawling on all the URLs below Why is robots.txt essential? To block non-public pages Yes, sometimes you can have pages on the website that you don’t want to index – for example, a login page.
Software di web crawling. How does Robots.txt work? The robots file is part of the Robots Exclusion Protocol (REP), a conglomerate of standards that regulate the way i robot perform the web crawl, access and l ’indexing of the contents, and how they present such content to users. The REP also includes indications such as meta robots, as well as pages, subdirectories, or website-level instructions for how search engines should treat links (such as “ nofollow ” or “ follow ”). Studio Samo Pro Minidegree Robots.txt example: Below are some examples of robots.txt in action for a www.example.com site. L ’URL of the robots file must be.
Quick notions to know about the robots
works Search engines have two Iran WhatsApp Number List main objectives: Studio Samo Pro Minidegree Run the web crawler to find out the contents Index that content so that it can be found by information seekers. In general, to Google hates duplicate search for websites, search engines follow the links to switch from one website to another, browsing through billions of links and sites. This crawling behavior is also known by the name of “spidering“. Once on a website and before spidering, crawlers search for a robots file. If there is one, they read it even before continuing on the “ scan ” of the entire page.
If the robots file does not contain any disallow
Rules or the website does not have a robots file, the Taiwan Email List crawlers search for other information on the website. : To be found, a robots file must be entered in the top-level directory of a website also called root. The he end of any main domain to see the directions on that website (if that site has a robots file!). This means that anyone can see which pages you have set to Google hates duplicate be or not scanned. So, don’t use them for hide sensitive user information. Some robots may decide to ignore your robots file. This is especially common with malicious crawlers, such as email address scraper or i malware robot. Each subdomain on a main domain uses separate robot files. This means that both example.com and
In an ideal situation on the response page you should find a ranking based on the relevance What are of the contents with respect to the question asked, each with a certain degree of differentiation that makes it unique. This pleases the user and, consequently, also the algorithm. The developer page already mentioned above states that.You can also find yourself in a position to have different versions of the same website. Typical cases are those in which you have URL with or without the URL parameters can generate pages twins in the eyes of the search engine.
Studio Samo Pro Minidegree
“In the rare cases where we realize Indonesia WhatsApp Number List that duplicate When it is not possible to write different texts for each page, as already mentioned for the product descriptions on e-commerce (e.g. black, green, red, brown cotton socks), you have to clearly tell Google what to do when its robot is preparing to analyze those contents. The tools most used by SEO specialists to manage duplicate content are: Redirect 301 canonical Meta tag noindex Google URL Parameters tool In the same way, Google analyzes the contenders of the SERP and heavily punishes those who go out to screw the system and the public who use it.
Frequent cases of duplication of content
By now anyone who approaches Switzerland Email List SEO knows that What are taking entire parts of texts from one site and bringing them back to another is incorrect and, above all, deleterious for the ranking, but sometimes content is duplicated without even knowing it. Eg, copy to a web page a considerable part of the company site of an article published on the blog connected to it for Google means having duplicated that content. The same problem may be present in the e-commerce in which several product pages are identical because of the descriptions of objects or services that differ in very few details (dimensions, colors, compatibility with specific devices).
To get good results today you need to think about how many opportunities a user has to search for information and get in touch with those who put a product or service on the market. . The right thing to do is to analyze the brand’s online presence, define the objectives and, finally, devise a specific strategic plan. In conclusion: better SEO or Inbound? SEO can be inscribed among the fundamental processes of Inbound Marketing, but it is not always indispensable. For example, the site could already be optimized and, therefore, to increase the number of leads or the quality of them, only an Inbound strategy should be implemented. On the other hand, if the need was to increase visits to a not technically perfect site and to keep the user on it for longer.
SEO may be sufficient perhaps
The conclusion is that each project India WhatsApp Number List of digital marketing ”. This premonition materialized and became the basis for the functioning of the search engines and, therefore, for the Search Engine Optimization. In fact, we must always remember, that Google is hungry for content because users use it just to get information. Studio Samo Pro Minidegree Now the reason why begins to be clearer duplicate content and the SEO are closely related, but it is necessary to deepen this theme to perfectly understand how important the original texts are (and not only) for the positioning of a site. What are duplicate content? Among the guidelines for developers published on Google Search Central is the page Avoid creating duplicate with these words:
The term “duplicate content” typically
within or between the domains that Singapore Email List are identical or very similar”. This is the basic principle that must always be clear when creating content for any web platform that you want to index and position on the search engine. The debate on how and when Google penalizes pages with duplicate content is always open, but what is certain is that no SEO specialist worthy of the name recommends faithfully replying paragraphs on other sites. Google hates duplicate content: reasons and penalties Imagine asking a question and that 10 people say the exact same words answer. How do you understand who is the original author of that information that seems appropriate to you with what you requested? Google is also a problem if in SERP sites with identical content appear when a user types or states one query.
Must be used carefully and thinking about the characteristics of each individual project. Objectives of Relying on a qualified team for e-commerce SEO is equivalent to making an excellent investment for the future of your web sales business. Just think of ’user reading an article online made with extreme care and then go to Google and search for the company mentioned in the BoFu content. What happens if a person does not find the brand on the search engine? He probably thinks it doesn’t exist or isn’t that reliable. It would also be really strange to imagine publishing optimized texts on the blog inserted within the company or e-commerce site without, however, taking care of the SEO of all the other web pages.
Appear among Google’s first results for specific queries means increasing
Organic traffic towards the site, the blog, optimized Iceland WhatsApp Number List e-commerce. Increasing Objectives of the visibility of a web platform achieves other important objectives: Get leads Transmit authority Increase sales The primary purpose of ’Inbound Marketing is that of transform anonymous users into loyal customers which can also go so far as to promote the brand independently. Unlike traditional media advertising, this type of digital strategy captures users’ attention without interrupting what they are doing. The Inbound principle is precisely that of be found by the potential customer by attracting him through quality content.
The results that can be achieved with this activity are comparable to those listed for SEO
Also the inbound: improve poland email list the lead generation it. Makes objectives of the company perceive as a reference point in the sector. It pushes users to buy this does not mean that the methodologies. Are superimposable, rather we have to imagine them as parallel lines which. Within a marketing strategy, can intersect and work synergistically. Assuming an entrepreneurial. Project that starts from scratch, it is difficult to imagine creating an inbound. Strategy without first thinking of creating an indexed website. Positioned for specific keywords. Even imagining to guide the user’s path in .The funnel through the publication of content on social networks and / or on. Landing page dedicated, the site remains a focal point of the strategy.
The challenge SEO vs Inbound Marketing probably arises due to misunderstandings or the fact. That some web agencies are more likely to propose one or the other methodology to increase traffic on the website and i lead. For a person who is in front of professionals who praise the optimization of the site or. Instead, the Inbound is not easy to understand if that proposal is really . The best solution to obtain the estimated results. It is precisely for this reason that one must know the analogies and differences of . These two instruments of the digital marketing. Studio Samo Pro Minidegree An answer, however, I can give it right now: they are not enemies.
Definitions of SEO and Inbound Marketing
But let’s see why. It is better to Hungary WhatsApp Number List explain once again the fundamental concepts behind these two important strategic instruments. The definition of SEO (Search Engine Optimization): “ That set of strategies and practices aimed at increasing the visibility of a website by improving its position in the search engine rankings, in non-paid results, said results “ pure ” or “ organic ” ”. The definition of Inbound Marketing: “ It is a method focused on being found by potential customers, attracting them to ours Brand and make them become contacts, then customers, finally promoters ”. The thing that these two activities related to digital marketing have in common is the use of quality content to satisfy the needs of search engines and above all, users.
SEO and Inbound: content is essential for both
Search Engine Optimization is a set of activities that give Philippine Email List targeted Again, constant analysis is required to eliminate errors. Particular attention must be paid to. Duplicate content duplicate title tag and meta decription .Broken links poor page loading speed incorrect or .Missing use of rel canonical and noindex tags each of the items in the list can lead to a .Worsening of the positioning in serp, with the consequent .Ffects of loss of traffic and decrease in sales . By using tools to carry out audits and having appropriate know-how it. Is possible to avoid google’s penalties and, indeed. Arrive among the first results when a potential customer types queries relating to what e-commerce offers.
The best way to start a strategy focused on acquiring backlinks, especially if e-commerce has existed for some time, is to carry out an audit to understand whether the links come from authoritative or low-qualified sites, but also to discover broken or which lead to incorrect pages. You don’t just need to pay attention to external links, but also internal ones. a content present on the e-commerce improves navigation and, since this helps users, Google also likes it. You shouldn’t stuff your e-commerce site with internal links, because using them without criteria could be counterproductive. 4. Eliminate technical problems from e-commerce E-commerce almost always consists of many, many pages and always having everything under control is not easy, but this does not mean that ignoring some technical problems is tolerable.
Optimization also concerns images
Which are essential for selling Hong Kong WhatsApp Number List something on Appropriately connecting online stores but, sometimes, Not used to facilitate the search engine. You must insert the keywords in the title tag . The title of the images, and write truthful descriptions of the content in the alt tag . The alternative text. The photographs that are uploaded to e-commerce also definitely. Influence the loading speed of the pages, for this reason the dimensions of the. Images must also be taken care of . Regarding ux in general, it is important to remember that it has become a ranking. Factor for google (since may 2021). Sites, therefore also e-commerce. Are also evaluated based on characteristics that .Concern the user experience, which is why we discuss google page experience .Given the ever-increasing use of smartphones and tablets to browse the internet
The on-site optimization Appropriately connecting of online Mexico Email List stores must focus on mobile versions. A non-mobile-first e-commerce site loses many sales opportunities , often it loses them all. 3. External and internal links weigh on e-commerce ranking One of the main factors that . Google analyzes to establish the positioning of a site in SERP is the number of backlinks . This ranking factor is also vital for e-commerce , because the more quality links come from outside, the greater the authority in the eyes of the king of search engines.
These two elements, together with the URL of the web page, form the snippet, i.e. the summary The contents present on e-commerce must be SEO Friendly to please Google and be useful to people who search on the web. After information, until the purchase. It is not enough to consider only the .Keywords, but it is necessary to consider the search .Intent of the user who types a query on .Google to receive an answer regarding a product or service he wants to buy. . Later leads to a series of negative reviews and complaints from buyers.
Amazon doesn’t like this
Ignoring the most critical users is Honduras WhatsApp Number List not a good idea, because not providing answers creates negative experiences that lead to lost sales opportunities. Managing communication with the customer in an approximate way can lead to checks by Amazon and a possible ban. The seller who delivers products late or loses track of packages creates inefficiencies that Amazon absolutely wants to avoid. Last tip to avoid being banned: respecting the SEO principles described in the previous paragraphs leads to having product pages appreciated by both Amazon and users. Positioning on search engines is fundamental for almost all sites, even more so for e-commerce .
Online stores need potential customers to enter their virtual door
Look at the goods, then fill the Malaysia Email List cart and The keyword go through the checkout to pay with one last click. This simple reasoning leads to a logical conclusion: SEO for e-commerce is essential. Studio Samo Pro Minidegree Here are four things you really need to know if you want to be successful with your web shop. 1. Keywords for e-commerce: the basis of SEO Keyword research is essential to create an optimized and structured e-commerce to make navigation and conversions easier. , because focusing on the wrong ones means undermining the foundations of the online store.
Each of these elements is crucial to achieving good performance on This principle Amazon. The marketplace algorithm rewards pages in which there are consistent keywords , both in the titles and in the product descriptions, those who take care of every aspect of the relationship with the customer , and those who sell the most . Furthermore, you must always think that conversion rate, keyword relevance and customer satisfaction are the three main factors that weigh on Amazon’s ranking . To sell on e-commerce, the approach to work of the good old-time merchant must be translated into a digital key : courtesy, attention, availability, precision and timeliness in responding to the customer.
For this reason they must be declared only
After research on Guatemala WhatsApp Number List competitors , because it is important to This principle remain in a price range in line with the sector but which brings strategic and/or economic advantages. Equally important for hitting the online consumer are images. They must be original, of quality, capable of highlighting the merits of the product. The photographs must because only by creating quality content can you obtain good positioning make up for the need to hold the object in your hands to examine it carefully before buying it.
The last elements listed might seem like accessories
Instead they weigh on the user’s idea Korea Email List of the brand This principle and what they will get. By clicking on “Buy now”. The most useful advice to give is to. Know the factors that determine the ranking of amazon results. But to optimize the product pages always. Thinking about the person who will end up on them and who. Will want to have all the useful information to establish whether that. Item is perfect for your needs. Product pages that rank and convert. Think about the customer if amazon puts the customer at the center. Then even the individual seller must pay attention first to the person and then to the “Machine”. And an increase in conversions.
