For an online shop all this translates into an excellent UX. The experience of the user browsing e-commerce is fundamental for three simple reasons: It is a ranking factor for Google Help sell Build customer loyalty A bad User Experience penalizes you in SERP and drives away users who would like to buy your products. 2 SEO done, but for the wrong keywords If the SEO strategy is set up poorly due to keyword research that does not adhere to the queries that users type to find the products you sell, the result is only one: money spent on activities that do not bring results.
I’ll try to explain myself better with an imaginative
Significant example. Let’s say Estonia Phone Number List that you want to sell millipede shoes online , that in your shoe factory these products are called mill and that you decide that the latter is the term to use in the e-commerce content. If the SEO Specialist creates an accurate Product descriptions strategy on your keyword and not on those with which potential customers search for these particular shoes, you will obtain a beautiful online shop made in your image and likeness that no one enters. To sell you need to listen to your audience and speak their language, especially if the audience searches on Google.
Lack of product description It seems strange
You still find product Singapore Phone Number List pages without the description of the item and . The search engine really doesn’t like this. Studio Pro Mini degree It is practically impossible to stay on the first page of . Google if you don’t write quality texts. Dedicating Product descriptions time to creating detailed . Product pages is not only a way to please a cold algorithm. But it is also essential to satisfy the desires of users who need to . Get a clear idea of what they are about to buy . 4 and, in particular, with web content know that copying/pasting to fill the pages of a site is one of the practices to avoid if you want to obtain good results on the search engine.
Why shouldn’t you also schedule blog posts on this topic since you have a lot of blinking lights and Christmas baubles in your catalog? Why shouldn’t you “restructure” the pages dedicated to these seasonal products if you notice that they bring good profits? If you had never done an SEO analysis of that competitor in the pre-Christmas period you would never have discovered this new opportunity. Studio Samo Pro Minidegree Liked? Share it!
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Website This site uses Akismet to Germany Phone Number List reduce spam. E-commerce SEO mistakes One SEO mistake could be enough to send e-commerce beyond the tenth Google result. A traffic and, therefore, greater sales. This is Good positioning why you need to know the most common mistakes of online shops. Last updated: 24 December 21 Reading time 4 minutes Luca Lanzoni Written by Luca Lanzoni ecommerce seo errors Content index 1 Terrible User Experience 2 SEO done, but for the wrong keywords 3 Lack of product description 4 Product descriptions copied 5 Presence of many useless web pages 6 Unintelligible (non-speaking) URLs 7 Blog full of content that is not useful for e-commerce
The online challenge between e-commerce
Truly ruthless and is also Saudi Arabia Phone Number List fought on that part of the . SERP that cannot be conquered through paid ads. Optimization activities to position web pages must be increasingly . Accurate and in line with the evolution of the algorithm. Anyone who Good positioning works in digital marketing knows this well. But also those who manage an online business. Studio Samo Pro Minidegree Despite all these premises. On the web we continue to find e-commerce sites with . SEO errors that affect performance . Let’s see what the most common and harmful mistakes are. Terrible User Experience It’s not enough to build a beautiful store and put great products on the shelves at a good price . You have to create an efficient, obstacle-free environment where .
Better not to risk it and do everything properly when you want to optimize web pages that need to convert. Fortunately, today there are tools that allow you to discover SEO competitors and keep an eye on their contents that Google offers as the first results of the queries you want to position yourself for. Studio Pro Mini degree It is always advisable to manually analyze the SERP, enter competitor sites and navigate to the pages you want to challenge. Which competitor parameters do you need to study carefully? SEO software is really useful for analysis and allows you to evaluate many factors. clues to describe competitors and their online operations. You need to carefully analyze your competitors’ domains to understand: How long-lived they are What level of authority do they have How many quality backlinks they receive.
The traffic volumes they get Which search
intent brings web pages to the Belgium Phone Number List top of the SERP. The topics that are covered in the texts . The types of content that receive higher rankings of your competitors allows you to create specific . Optimization strategies to bring your web pages as close as possible to the first (non-paid) position of the search engine. Discover new opportunities by watching your SEO Identifying the rivals perform Investigating your rivals online is not only useful for competing and trying to reach the finish line first, but it can become a means of discovering new games in which you can become the protagonist.
This involves having the ability to identify truly useful
By carefully monitoring the Qatar Phone Number List digital activities of another . Company operating in your sector, you may understand that it is obtaining results thanks to a topic . That you have never covered on your blog or that there is a niche of your . Customers who buy something from the competition that you could give them. But that you don’t propose to him correctly. Let’s Identifying the take an example to make everything more explicit. Let’s examine an e-commerce where you . Sell houseplants and the accessories attached to them. You may discover that one of your competitors has peak traffic on their site in. November and December thanks to content dedicated to Christmas decorations.
It is decidedly different to put online an e-commerce for the sale of clothing or a blog dedicated to the game of spinning tops, yet each of the platforms will have to deal with others that have been present in the SERP for longer and on which the search engine relies to give answers that satisfy the different niches of users. In the second case, taking an accurate screen of the competitors who are overtaking you on the Google results page is important to understand if you have made mistakes , if it is time to update old tests , if it is necessary to improve technical aspects that have been neglected .
In both situations it is essential to know
The challengers if you France Phone Number List want to define targeted SEO strategies to compete and, even better, win the competitions where the prize is the increase in organic traffic on your site. When should you study your competitors’ optimization activities? Not only when designing a site or when losing positions on the Google response page does it become essential to study the operations performed by competitors, there are other crucial moments in which to do so. Let’s see the main events or purposes that require an SEO analysis of competitors to proceed correctly: Drop in ranking of positioned pages Significant changes in SERP Site stagnation in SERP Creation of an editorial plan Writing or updating better performing content.
Evolution of the search engine algorithm
In each of these cases it is Philippine Phone Number really useful to invest time to check what . Those before you do and, as a result, obtain better results . You must always remember that the web is dynamic and . Changes often happen quickly, which is why constant . Monitoring of the performance of your site and that of others is necessary. If you want to intervene promptly and minimize losses. How to SEO competitors spot than you in . SERP you must first establish which queries bring organic traffic to your site. Traffic that can easily be converted first into a good number of leads and then into revenue. You can’t start your digital competitor hunt without thorough keyword research . Starting from conjectures not supported by tangible data is like gambling.
SEO is based on content and search intent linked to keywords, it’s true, but it is also made up of tags to be inserted in the code, that make web pages in line with the wishes of the algorithm. You have to think about it while designing your new site or if you want to make one that has already been online for some time more efficient, because all the effort put into writing excellent texts could be undermined by a couple of overlooked technical aspects. If you want to play on Google’s field, you have to play by Link structures Google’s rules. It is also essential to follow the evolution of the algorithm and continue to optimize to meet positioning factors that change to follow new user habits, social and economic phenomena that become part of everyday life.
Studio Samo Pro analysis of competitors
Why when, how to do it? To Italy Phone Number List create an effective marketing strategy you need to know your rivals. An SEO analysis of the competition is essential. I’ll tell you why. Last updated: 26 January 22 Reading time 3 minutes Luca Lanzoni Written by Luca Lanzoni SEO Link structures competitor analysis Content index Why is an SEO analysis of competitors needed? When should you study your competitors’ optimization activities? How to spot SEO competitors Which competitor parameters do you need to study carefully? Discover new opportunities by watching your SEO rivals perform Digital marketing is a war.
Perhaps this sentence is too strong to highlight
The competitiveness of companies New Zealand Phone Number List trying to excel in SERP . So let’s say that marketing, all marketing, is a tough . Competition and to get on the podium you need preparation and. Above all, strategy. In this context, it is necessary to carry out . SEO analyzes of competitors , fundamental activities to create truly useful . Plans to overcome the challenges Link structures in the search engine field. Studio Samo Pro Minidegree Why is an SEO analysis of competitors needed? Let’s see two scenarios to answer the question: a site to be designed and a site that loses positioning . In the first case, an SEO analysis of competitors is useful for understanding the context in which you want to position the website and for planning the most effective activities to appear among the first Google results .
Obviously, a deep analysis is needed to extract the queries used by your potential customers from keyword research. Another important thing regarding the searches that your BPs do on Google: when planning the contents for the site, e-commerce, blog you need to think by topics and not by dry keywords. Once again, a list of terms coming out of a tool is not enough. To meet the needs of your target users when they contact the search engine you must understand what they are really looking for and offer them the best content, also thinking about the format.Google (or other search engines on which we want to position ourselves) we cannot obtain results.
Studio Pro Mini degree By analyzing the SERPs
Certain queries you will Spain Phone Number List notice that sometimes the first results are blog articles, other times images or videos. This tells us that the algorithm has understood that users prefer that certain type of content to get the information they want. Another factor that may catch your eye when monitoring search engine results over different periods is the seasonality of some topics/queries . For example, the search volume for “sun protection cream” will be higher in spring and summer.
It is also essential to know from which
Type of device the customer New Zealand Phone Number List or potential customer searches on the web. Today, mobile searches exceed desktop searches. So the site must be optimized to ensure that it is easily navigable from smartphones and tablets. Studying BPs can also reveal the reasons why they don’t visit your site or why they enter and exit quickly . If a considerable percentage of your potential customers type the right query. Land on one of your web pages, but immediately return to . Google to click on another site, it means that there is definitely something wrong with . Your content or some technical detail needs to be improved loading time . And changes them We can do our utmost to create quality content and. Extremely manageable interfaces from any type of device. But if the site does not have the technical parameters required by .
To obtain web pages that rank among the top of the SERP , a series of analytical, optimization and maintenance activities are needed, but one cannot ignore considering 3 cornerstones of SEO. SEO starts from the analysis of your company An SEO strategy is not a sequence of standardized activities that always leads to the growth of a business. It is not enough, for example, to write accurate texts including the first 10 keywords extracted from a tool. Studio Samo Pro Mini degree Keywords must be chosen based on your type of business. You need to analyze different aspects of your business and determine what results you want to achieve through digital marketing and SEO. Before doing keyword research , answer these ten questions.
What are my company’s strengths and weaknesses
What business objectives Russia Phone Number List do I want to achieve? Is search engine optimization helpful in reaching them? What KPIs should I consider to monitor the progress of the strategy? Who are my competitors and what marketing operations are they carrying out? Which internal resources can I use for the SEO strategy? What external specialists do I need? How much time do I have available to reach the predetermined goals? How much budget can I invest? What do I need to do immediately to be competitive and what can I postpone?
None of these questions are useless
Each answer gives you a Mexico Phone Number List clear vision of the situation from . Which your business starts and the path it must take to first reach . The intermediate stages and then the final goal. An in-depth analysis of the company is essential to plan. The activities necessary for the correct positioning of the site or e-commerce on the search engine. Optimize for your buyer personas In marketing, buyer personas . BP are detailed representations of the company’s customers. You probably know this. What I invite you to think about is how your target user searches on the search engine. Where they do them from, and why they don’t land on the pages of your website or e-commerce . Intent of your buyer personas . If, for example, you want to sell bottles to companies that bottle wine. It probably won’t be convenient for you to base your .
The basic steps to take to maintain the effectiveness of evergreen content are as follows: Keep track of all published evergreens. Having an evergreen table of contents makes it easier to track them. Identify the topics that need to be updated. To carry out a targeted update intervention If you think it is necessary to be clear which parts of the content are obsolete and which are not. Find authoritative sources from which to obtain the information necessary for the update.The quality of the content must be maintained, which is why we must dedicate time to finding correct news and insights. Check that the technical SEO elements are still sufficient to maintain the ranking of the web page.
Ranking factors change and the web page
Must keep up with Google Israel Phone Number List also from a technical point of view (example: mobile first, loading speed, UX). Promptly carry out the optimization interventions necessary to regain good positioning in SERP. Once the technical problem has been identified, it is necessary to intervene on it and recheck the performance of the page. Take care of CTAs if you notice a drop If you think in leads despite normal traffic. The call to action written five years ago may no longer catch the attention of a user today. To exploit all the potential of evergreen content, you can link to it other content that delves into topics covered only superficially. In this case the updates must also involve the links.
Finally it is right to underline that in the creation
An editorial plan, evergreen Malaysia Phone Number List contents must be constantly included. To continue to have an increasingly qualified and broad traffic base. Cornerstones to build your company’s SEO strategy Digital marketing strategies are increasingly . Complex and technologically assisted, but if the basics are missing. The SEO castle falls. Let’s see 3 pillars on which to If you think build a good optimization plan. Last updated: 19 April 22 Reading time 4 minutes Luca Lanzoni . Written by Luca Lanzoni basics of SEO strategy Content index . SEO starts from the analysis of your company . Optimize for your buyer personas The search engine dictates the rules (and changes them) your website to the top of . Google you just need to use a tool, know that technology applied to marketing has made giant strides in recent years but they are not enough to set aside human reasoning .
Continue to generate organic traffic . An excellent ranking corresponds to an excellent positioning in SERP and, normally, to many users who land on the web page with the evergreen content. The traffic does not stop shortly after its publication, but continues for a long time. Consistently produces quality leads . keywords brings users interested in the topic discussed to the blog page, who The quality of the will be inclined to stay in contact with those who have provided useful information and who, consequently, will be happy to leave their contacts. Having a source that feeds lead generation continuously and for a long time is the main purpose for which it is advisable to invest in the creation of evergreen content.
It is not possible to think of publishing
Only this type of content Iran Phone Number List in a blog, because the topics suitable for . The development of evergreen are not so many as to guarantee a . Constant production of content The quality of the and because users are also looking for information and news valid for a short period. Just like in the garden already mentioned, the evergreen tree must be surrounded by seasonal plants, but it is it that guarantees oxygen all year round. When and how to update evergreen content You only need to know a little about the digital world to know that everything online changes very quickly.
If you add to this the changes in society
The news that influence Lebanon Phone Number List searches on search engines. You immediately understand why content needs updates even if it was. Designed to be almost eternal. It is important to monitor the performance of evergreen content and promptly identify. The reason for any decline, The quality of the and then update or re-optimize it in . Order to regain the lost positioning in SERP. Studio Pro Mini degree In some cases it is possible to intervene in advance on. The content to keep it always “fresh”, for example when an evolution regarding . The topic covered is announced in advance.
Last update: 23 May 22 Reading time 3 minutes Luca Written by Luca update old content Content index Definition of evergreen content Why are evergreen contents valuable in an SEO strategy? When and how to update evergreen content The term “ evergreen ” is perfect to describe the type of content I will talk about in this article, because, just like a plant that does not suffer the effects of the seasons, it constantly gives oxygen to a website’s SEO strategy. Evergreen content, however, cannot be abandoned to itself forever like a tree in the woods, but must be cyclically updated to continue to satisfy users and the search engine.
Let’s see the fundamental aspects of updating
Studio Pro Mini degree Lebanon Phone Number List Definition of evergreen content Evergreen content is content that remains updated and relevant for a long time . It would be nice to think of creating an article or an infographic or a video that remains effective forever, Content built to but it is a result that you can only aim for knowing that it is difficult to achieve it. The most fitting simile is not an evergreen plant in a forest, but one in a garden, with flowers blooming and fading around it, which needs pruning and a little fertilizer every now and then.
When designing evergreen content you need
Think that it must be Latvia Phone Number List Exhaustive SEO friendly . Authoritative Long-lived Simply upgradeable If it has these characteristics. The content can continue to generate organic traffic long after its publication. Clearly to create Content built to one you need analysis, study, technical skills. Programming and monitoring. The intrinsic value of evergreens lies in the fact that constant . Advantages are obtained in the face of limited optimization interventions over time. Why are evergreen contents valuable in an SEO strategy? Element of a blog because. Obtains and maintains an excellent search engine ranking . The care taken in optimization and the completeness of the information make this content high quality, therefore highly appreciated by Google because it is capable of effectively responding to user queries .
Google EAT: Fundamental Expertise, Authoritativeness. Trustworthiness the concepts contained in Google’s EAT acronym have long been considered important ranking factors. So why do I talk about the future of SEO by referring to them? Expertise Competence A Authoritativeness Trust worthiness Reliability . The problem of fake news cannot . Be solved with a click, which is why it will be increasingly important for a site to demonstrate . That it is a point of reference on a certain topic. Showing the competence and authority of those who create the content to respond to . Users and the reliability of the information published.
If it was once said that EAT was a method to evaluate
Above all the delicate Turkey Phone Number List Your Money or Your Life contents, those relating to people’s money and lives, from now on it seems to be very important for many other sectors. Continue to satisfy the user even if everything changes The only way to Online universe continue to have good organic traffic on your website is to take care of the user experience from every point of view . Anyone who works in digital marketing says this. What is sometimes not told to agency clients is that to take care of the UX and continue to satisfy the people who browse for a long time.
It is necessary to cyclically optimize the site pages
Update the contents. For Latvia Phone Number List example, web pages that today are perfect for desktop and mobile browsing could become unusable on a new device or a blog post could become obsolete over the years. Therefore, the future of SEO Online universe will be technological but centered on humans : on the one hand the increasingly aware users and on the other the specialists who will have to satisfy them using professionalism and advanced tools. Updating evergreen content is a fundamental SEO practice Evergreen content remains “fresh” for a long time, but it is not eternal. It is important to know when and how to update them to continue reaping their beneficial effects.
Establish the type of content suitable to respond effectively to the user Create the content with extreme attention to every detail Check organic traffic and optimize content if performance is not satisfactory By following these principles you should get unique and high quality articles, videos, images, podcasts. Automation allied with SEO Machine Learning and Marketing Automation . There are also have become advanced systems from which digital marketing specialists receive help every day. Studio Pro Mini degree According to expert analyses, automation will also be increasingly used in . SEO to make operations simpler and more efficient that would otherwise require . The use of a lot of time and, sometimes, several professionals.
We must consider how complex and vast today’s
Sites are compared to those Saudi Arabia Phone Number List of a few years ago. Let’s think of an e-commerce with many dozens of product pages accompanied by texts, videos, reviews, links, buttons, menus. An SEO specialist who takes care of several sites at the same time may. There are also find himself having to solve many problems at the same time, all of them priorities, all of which affect client turnover. It is difficult to think that in the next few months/years the world of digital marketing will be calmer and more manageable “by hand”, it is much more logical to imagine that companies will increase investments to emerge on the web.
Trends show how advanced technologies
Will be increasingly used to Italy Phone Number List monitor parameters that . Influence positioning and to intervene promptly on problems. Thanks to artificial intelligence that will guide a tool in understanding the search intent and creating. The perfect response for the user. On this topic, however, that the automated production of content will not be able to satisfy users so much as to totally eliminate .There are also editorial activities and the creativity of copywriters and content creators. . Is one in which automation will have an increasingly greater weight in . SEO but will continue to be a useful tool for the various professionals who work synergistically to optimize and make web pages gain positions.
