The search engine dictates the rules

Obviously, a deep analysis is needed to extract the queries used by your potential customers from keyword research. Another important thing regarding the searches that your BPs do on Google: when planning the contents for the site, e-commerce, blog you need to think by topics and not by dry keywords. Once again, a list of terms coming out of a tool is not enough. To meet the needs of your target users when they contact the search engine you must understand what they are really looking for and offer them the best content, also thinking about the format.Google (or other search engines on which we want to position ourselves) we cannot obtain results.

Studio  Pro Mini degree By analyzing the SERPs

Certain queries you will Spain Phone Number List notice that sometimes the first results are blog articles, other times images or videos. This tells us that the algorithm has understood that users prefer that certain type of content to get the information they want. Another factor that may catch your eye when monitoring search engine results over different periods is the seasonality of some topics/queries . For example, the search volume for “sun protection cream” will be higher in spring and summer.

It is also essential to know from which

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Type of device the customer New Zealand Phone Number List or potential customer searches on the web. Today, mobile searches exceed desktop searches.  So the site must be optimized to ensure that it is easily navigable from smartphones and tablets. Studying BPs can also reveal the reasons why they don’t visit your site or why they enter and exit quickly . If a considerable percentage of your potential customers type the right query.  Land on one of your web pages, but immediately return to . Google to click on another site, it means that there is definitely something wrong with . Your content or some technical detail needs to be improved   loading time . And changes them We can do our utmost to create quality content and.  Extremely manageable interfaces from any type of device. But if the site does not have the technical parameters required by .

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