“Google search results sometimes show listings where the snippet describing a page comes before a link to a page. Results displayed in this way are called “featured snippets”. The objective that Google wants to achieve through these different proposals that it presents in SERP is to create an increasingly better experience for the user. What weight do non-click responses have? If in 2019 To win over more than half of the answers given. By the search engine did not require a further click. A year later zero-click searches were 64.82% of the total searches made by users all over. The world data taken from Similar Web and Spar infographics .
Practically when we type a query or dictate
It vocally we have a Brazil Phone Number List better chance of reading an answer while remaining on the SERP than of going to an external site. Obviously this is only valid for some questions, those that do not require a long and detailed explanation. It should be noted . To win over that Google had declared in 2021. Immediately after the release of the aforementioned data, that it was not possible that almost 65% of the answers did not include a click to land on an external site. In any case, it is important to stop and think, because it is clear that this type of result is increasingly shown by Google and, most likely, the reason is simple: users really like it .
SEO cannot be done by ignoring zero-click results
Because they are increasingly Iran Phone Number List dominant and because they can represent the best positioning to show the authority of those who provide the answer. Why does Google love zero-click search? As I have already mentioned, Google’s desire is to totally To win over satisfy the user who, indirectly, is the figure who determines its turnover . If the public distanced itself from the search engine. Google tries to answer those questions that do not require great in-depth . Analysis as quickly and as practically as possible. Studio Samo Pro Minidegree .The zero-click result is a user loyalty tool. When viewed from the search engine’s perspective.
