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SEO strategy: think about the target audience or buyer personas? Imagine an actor reciting a Shakespeare text: will he be more successful in front of a million nursery children or a hundred adults who love classical theatre? Finding the right audience is essential to get applause and not boos. This metaphor summarizes why target audiences and buyer personas are important in an SEO strategy. But there is much more to know. Last updated: 23 August 21 Reading time 4 minutes Luca Lanzoni Written by Luca Lanzoni SEO buyer personas Content index Differences between target audiences and buyer personas

Why is the target audience important for SEO

Keywords, buyer personas, buyer Singapore Mobile Number List journey Create a digital marketing strategy without knowing buyer personas Seen from non-expert eyes, an SEO strategy may seem like just a technical matter that takes place mainly in the depths of the code of a web page and in which humans are simply Other communication  fish falling into a digital net cast in the SERP . The role of the target audience, however, comes into play already in the planning phase and must be the beacon to follow throughout the path that leads to the creation of an effective optimization plan for the set objectives. Understanding who the people you want to attract to the website are is essential to achieving good results.

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How it differs from buyer Malaysia WhatsApp Number List personas and what weight it has in search engine optimization. Differences between target audiences and buyer personas In the infinite set of users who surf the net, the target audience of a strategy is that subset that includes all those who are interested in what is proposed through a website or , therefore, could become customers of the company selling products/services or subjects Other communication  inclined to make conversions on an online magazine, for example. Knowing the audience you want to involve allows you to direct your optimization and, more generally, digital marketing activities with the aim of not wasting money and hours of work to get a lot of traffic on the site but from non- target users who they will not bring concrete benefits.