Face Failure Like A Scientist Make the purchase

For example, if you are interested in reading, dedicate time to reading the book you bought. Not just buy a few books and then just keep them on the shelf.

Set in our calendar, always schedule time to do activities related to our hobbies.

God willing, our desire to collect things will definitely decrease.

And we will feel happier when we can do what we really like

And one more thing, don’t easily fall into the Database trap of convincing ourselves that our collection of items will make money in the future.

When a scientist conducts an experiment, there are different types of possibilities for the results that will be obtained.

Some results are positive and some may be negative, but they are all data (information).

Each result is information that can lead to an answer or solution.

And this is how scientists accept failure: every result obtained is still considered data / information.

This is very different from how our society talks about failure..
There is a stigma in our society – failure is always seen as an indicator of one’s self-worth.

Failing the Test. Means He is Not Smart Enough.

Failing in Art Means. He is Not Creative.

Failing in Business. Means He is Not Diligent Enough.


But for scientists, negative results are not an indication that they are bad scientists


In fact, it’s quite the opposite.

Proving a hypothesis wrong is often as useful as ICTP Conference 2017 proving it right, because we will learn something new along the way.

Our failure is information (teaching) that can help us to the real answer.

Failure is the Fee You Must Pay to Achieve Success

I don’t mean that we should purposefully make mistakes or failure something fun.

On the contrary, we should try to do it in the most correct and best way possible.

Definition Typologies Strategies and Best Practices

The marketing funnel is a system that channels traffic into a funnel-like buying process. Consumers are attracted, leads are created and finally customers are to purchase. The funnel is therefore a way to accompany the consumer by the hand towards the conversion.

In the image you are about to see, you will find the classic funnel in the pyramid, on the left a simplification by avinash kaushik and on the right the association with google analytics, the marketing analysis tool. If performance indicators also follow the funnel, if google analytics does, why is marketing still more than 10 years behind?

The diagram of the online or digital marketing funnel of the sales market 

  • Awareness : concerns the customer’s awareness of being able to satisfy his need with a specific product;
  • Familiarity : consists in the ability of a product to be.
  • Consideration : it is the phase in which the consumer is towards a product, seeks information on the intrinsic and extrinsic characteristics and possibly compares them with other products, as well as buying the price;
  • Purchase : it is the phase that is completed with the purchase,the goal that every company sets itself, it is the “goal” that every attacker wants to score.
  • Loyalty : represents the loyalty that the customer shows to the product he has bought, if the latter does not betray his expectations. It’s not just about the characteristics of the good/service, but also about after-sales activities, such as assistance service.
  • TOFU (Top of the Funnel): the upper part of the funnel that deals with letting customers enter and therefore the acquisition, also  upper funnel
  • MOFU (Middle of the Funnel): the part time to Database makein the middle of the funnel that deals with interacting with users and keeping them active, also called middle funnel
  • BOFU (Bottom of the Funnel): the final part of marketing that deals with conversion and therefore basically called performance campaigns. – also called lower funnel

Historical notes: the AIDA Model and AIDAS


the original formula is from the early 1900s and is Aida, then it was revived in the golden years of advertising in which Hopkins’ scientific advertising was going. In fact, from AIDA we then move on to AIDAS, adding the part of customer satisfaction in order to get them back on the funnel path.

  1. Attention (Attention or Awareness). Clearly the better we are at creating the famous WOW effect the more attention we will capture of consumers. , in this phase, consumers are not looking for us, they are just browsing the web,
  2. Interest . Marketing must ignite consumer in contain elements that inspire trust, professionalism and safety.
  3. Desire (Desire). Marketing must trigger the process of creating desire by the consumer: In this case the consumer empathy or to see himself in the shoes of a similar buyer.
  4. Action . Marketing must lead to action,the ac it it ICTP Conference 2017 ossiblessible hievement of the goal for which our company exists whether it is a purchase or a lead.
  5. Satisfaction : marketing must include in the process the loyalty that arises from the satisfaction of the entire purchasing process. Only in this way can the funnel beon the same consumers.