The more options we have, the harder it is to make a decision. And most people will just walk away without making a purchase due to difficulty making a decision. This phenomenon is called the paradox of choice 2. Other Opportunities Will Lead To Comparison & Dissatisfaction Just imagine, you […]
If we want to maximize our happiness, perhaps the best way to achieve it is to maximize our freedom. This is because freedom is something that is very valuable, useful and needed by everyone. It makes sense. When we have freedom, we can use it to do things that maximize […]
The marketing funnel is a system that channels traffic into a funnel-like buying process. Consumers are attracted, leads are created and finally customers are to purchase. The funnel is therefore a way to accompany the consumer by the hand towards the conversion. In the image you are about to see, […]
Focusing on the branch of anthropology that interests us most here, namely the cultural one, we could say that anthropology is the study of the other, inserted within a society. With all the relationships, dynamics and complications that this entails. In fact, there is always also a “we” with which “them” must […]
Do you know why most marketing strategies fail? After many years of experience I have come to the conclusion that the answer is consistency . Only by respecting the order of the steps in the funnel is it possible to be consistent with the consumer, to influence the more unconscious aspects of the […]
This funnel scheme features high engagement but low curiosity. This funnel occurs above all in CPG companies called package goods such as quick and low-cost purchases such as shopping to buy cocacola . In this funnel, users don’t waste time searching for information and evaluating options. Purchases are frequent and repeated. Given the great […]
I’m not exactly sure what you’re asking, but I will do my best to answer your question. Cell phone numbers are not typically listed in public directories like phone books or online directories. This is because cell phone numbers are considered private information, and most people do not want their […]
