Brands often find their biggest sales months happen at the end of the year, which can add additional stress to marketers trying to create the most effective digital marketing campaigns. And since Black Friday is the greatest shopping day of the year, smart brands are already planning their approach to get in on the action. But from all this, one thing is certain: with so much money at stake, I believe it is practically impossible for the USA and ByteDance not to reach an agreement on how to continue to market TikTok in the United States in a safe way for both sides.
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