I’m looking forward to seeing this put into practice, not gonna lie. For brands, it is important to be careful not to fall into this trap – authenticity may no longer be as valuable for Twitter and Meta anymore, but it is still very important to your customer.Meta Verified And just like dejá-vù, Meta once again followed the same steps and announced the first tests for Meta Verified for Instagram and Facebook, starting at $11. 99 per month. At least, they were able to learn from Twitter’s mistakes and are making it available in waves – basically, asking users to subscribe to their waitinglist, instead of allowing everyone to start pursuing it all at once.Mediabrands, says global advertising growth in 2023 will be restrained – and for social media platforms, advertising is pretty much one of the main sources of revenue. In addition to that, things for Twitter are even more tumultuous, since the platform already lost many of its top advertisers last year and is desperately trying to make the platform profitable again by testing different approaches.
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